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According to Margaret Loesch, CEO of Hub Network, revisiting properties that had worked in the past was an important programming decision, influenced to an extent by the opinions of the network's programming executives, a number of whom were once fans of such shows.
Senior Vice President Linda Steiner also stated that they "intended to have the show appeal to a larger demographic", with the concept of "co-viewing" of parents with their children being a central theme of the Hub Network's programming.
Despite the target demographic of young girls, Friendship Is Magic has also gained a large following of older viewers, mainly young and middle-aged men, who call themselves "bronies".
Portions of the show have become part of the remix culture, and have formed the basis for a variety of internet memes.
A spin-off feature film series, My Little Pony: Equestria Girls, started in 2013 and has been shown in limited theatrical screenings prior to television broadcast and home media release.He claimed that they were invented by Gaia and they did not actually exist.Though search for “rules of the internet” show significant volume over “rules 1 and 2” in the first graph, the second graph shows “rule 34” eclipsing both, evolving into an independent entity.Faust had initially pitched the show to include "adventure stories" in a similar proportion to "relationship stories", but recognizing the younger target audience, as well as the difficulty of basing complex plots on the adventure elements, she trimmed back this content, focusing more on exchanges between the characters.The show still incorporates episodic creatures intended to be frightening to children, such as dragons and hydras, but it places more emphasis on the friendships among the characters, displayed with a comedic tone.